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Posts tagged with: online reputation management

Building The Brand: LinkedIn

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So, when I sat down to write this post on building a personal brand using LinkedIn, I had a few false starts. Over the course of the past few months, LinkedIn has played a pretty big part of my activities online, so I needed to find my focus before writing about how I actually utilize this network. First, it started with someone sending me information about a job that I should apply for. Then, a friend asked me about how to beef up her profile and another asked for help on using the LinkedIn advertising network. Finally, last week, I got a promotion at work. Needless to say, my profile needed to be spruced up.

As for what to do with your LinkedIn profile, well, therein lies the challenge. If you’re already active on Facebook and Twitter, you might not want to jump right in to being active on another network. But if you’re job searching and want an opportunity to get some attention, you should absolutely be a presence on LinkedIn. For me, LinkedIn is where I get my industry questions answered. It’s also a place for me to establish a bit of credibility because really, at the end of the day, that’s what your online reputation is all about.

So, let’s dive into the three main parts of LinkedIn that I think are critical to personal branding: your profile, LinkedIn Answers, and LinkedIn Groups.

The first thing that you should know about LinkedIn is that it allows for you to announce your skills to the world, as well as the network you’ve built on there. Skills such as public speaking, writing, and marketing are just a few of the things you can emphasize when you put together your LinkedIn profile and luckily, this is a network that is very flexible. With tons of apps to be added to your profile, searchable skill sets, a resume-like setup, and the option for people to recommend you with testimonials, LinkedIn is a job searcher and networker’s best friend.  This is where professionals find each other. 

So, if you:

  • Are looking for a job,
  • Want to expand a skill set,
  • Need to build up your network,
  • Just graduated and need to start building a personal brand,
  • Want to improve your online visibility and reputation,
  • Want to establish yourself as an industry expert,
LinkedIn is the place to be.

LinkedIn Answers

One of my absolute favorite features of LinkedIn is the answers community. It’s sort of like Yahoo! Answers, only without the teenage drama. Most of the questions are industry or professional base, so in a way, you get to use this feature to pick the brains of people in the business without having to pay for a consulting fee. In the past, I’ve asked questions about copywriting, public relations pitching, and what books I should be reading outside of school, but really, you could ask about anything. If you have a question about what you should be doing or how to handle a professional or work-related issue, then this is a wonderful and free resource to consult. Plus, it’s a great way to expand your network.

When you participate in the LinkedIn Answers, you have the option to not just ask questions – you can answer them too. Answering questions and connecting with other professionals in this community is a great way to expand your personal network and show off your expertise. If someone sees that you’re a frequent presence in the Answers, they may come to know you as an expert in a particular subject or a resource in another. If they see you asking lots of questions, they may think that you’re someone who is always learning and inquisitive – two skills that can be a great match for a variety of positions. I mean, there’s no way to really tell how you’ll be perceived, but one thing is for sure: activity on LinkedIn will keep you at the forefront of your network’s minds and if you’re looking for a job, being on someone’s mind is a good thing.

Also, people want to connect with other knowledgeable people in their industry. When you show that you’re knowledgeable, people notice and may seek you out to connect with you to pick your brain, offer you a job, or just say, “hello.” All good things.

My Profile

Now, when it comes to your LinkedIn profile, this is where the personal branding business comes in. If you look at my LinkedIn page, you’ll see that I’ve filled it out almost in its entirety. Taking advantage of the space it offers is a good thing for me, since it gives you a much more well-rounded and complete picture of someone. There’s only so much a resume can tell you. LinkedIn lets you be creative and more importantly, expand upon those resume items that you usually note in your online profiles: position name, company, dates worked.

As for best practices, here are my biggest takeaways:

  • Underneath your name, in the headline, that’s reputation gold. Most LinkedIn users will notice your headline, name, and photo in quick succession and those are the things they remember (in my ultimate geekyness, I actually read a study about this a few weeks ago). So, for that headline, make it count. Most people go with their current job title, but you can also get creative with it.
  • In your profile, I think it’s also good to list some of your responsibilities and experiences to go along with your job, just like you would a resume. Maybe put 3-5 or so points below each position held, detailing what you did as well as any significant successes (e.g. Aided in coordinating Project X; grew budget by 50%, etc.).  This gives dimension to the jobs you’ve listed and can be a great way to emphasize what you can do.
  • Don’t forget about the Skills section. Add in specific skills, like Microsoft Word, as well as more “abstract” skills, like marketing, communication, project management, organization, public speaking, etc. These are things that people look at and say, “Hey, this is someone that could really fit well with the organization.”
  • Choose a professional picture. For the love of God, this is not Facebook. A simple head shot where you can clearly make out that it’s you will do. Aside from the headline and your name, this is one of the most heavily viewed areas of your LinkedIn profile.
  • Beef up your additional information too. Don’t be afraid to share a wide array of interests. If you love cake decorating, say so! Really into yoga? Note it! Again, this is something that people can connect with you over. Plus, it gives a much more “human” side to your professional achievements.
  • Link to your Facebook, Twitter, website, etc. If content is part of what you do,  having touch points for people to find it is important.

You can also play around with different LinkedIn add-ons, like WordPress, SlideShare, Amazon Book List, etc. to add dimension as well as portfolio material. Anything that you can share to show another user who you are and how you’d fit in their network makes a difference.

Using the SlideShare LinkedIn app, I’ve added a copy of my portfolio. Granted, my portfolio is always a work in progress, but this was a great way for me to show a little bit more about the work I’ve done without cluttering up the page. My portfolio is just your basic PowerPoint presentation. I’ll get into my portfolio in more detail in another post, but the goal is to convey examples of some of my best work in a variety of media. That media option is HUGE when  you’re job searching because it eliminates that extra step for people finding your work. You put everything you want right in front of them. Convenience is a powerful thing.

Finally, get some recommendations.  People may give these to you without asking, but don’t be afraid to ask for them if you need them. You’ll want to reach out to your connections and try to get recommendations for your work personally, academically, and professionally. There’s a reason that word of mouth is so powerful. Recommendations make you more than a resume – they make you a person. They establish trust. They give a feel for what you’re like.

LinkedIn Groups

I love the groups feature. Just like Facebook Groups or Facebook Business Pages, LinkedIn groups is a place where you can connect with others, expand your network, and again, show off your industry expertise. If LinkedIn Answers is like the library, then LinkedIn Groups is like that coffee shop you really like. Conversation is the name of the game in Groups, so if you want to have some more in-depth discussion on a particular industry issue or get some thoughts or feedback on some of your recent work, a Group may be the place to do it.

Most groups are divided into categories based on geographic location, industry, interest, professional society, etc. There is no shortage of opportunity for you to connect over something you have in common with others. Groups (as well as Answers and your profile) can sometimes lead to job offers or introductions to new people. They can also result in real-life connections, speaking invitations, collaborative projects…the list really goes on and on.

I’m sometimes bad about participating in groups. I would say about 80 to 90 percent of the time, I’m a lurker. I’m observing the conversations taking place. I should really chime in more, but sometimes, it’s just nice to listen.

As for developing your LinkedIn presence, I could write about how I manage my page, how I expand my network, etc. But I’ll save those topics for other posts in the future. These are really the three core features that I feel are most important if you’re just getting started with LinkedIn or want to start making something of your page.

Thoughts? Feedback? Discussion is welcomed!

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Building My Brand: Twitter

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I have two Twitter accounts. @mandyboyle is my personal/professional account. @Cactus_Mandy is my Solid Cactus Twitter account.

On @mandyboyle, I’ll post personal updates, conversational tweets, photos, blog post links, and references to material that I find interesting. Subject covered can rage from recipes and comics to public relations and marketing. It’s a lot like my blog: a patchwork of topics. This account has allowed for me to connect and build upon my relationships with other NEPA bloggers, friends, colleagues, and industry professionals.

On @Cactus_Mandy, it’s mostly SEO and internet marketing tweets. My @Cactus_Mandy account is used for work, so this is an account that has connected me with e-commerce merchants, colleagues in the industry, and current SC clients. I also don’t update this as much, so from a branding perspective, this isn’t always the best reflection of me.

For the sake of this post, we’ll take a closer look at @mandyboyle since it’s the one that I use the most. I usually update this a few times a day, sometimes missing a day and not posting very much on the weekends. I like to unplug somewhat on the weekend, so if I use Twitter, it’s usually from my phone or late in the evening when I have some down time.

Being Human

There’s no magic number of tweets to send per day. Some people have built a successful personal brand on tweeting 100 times per day. Others get the same impact from tweeting 19 times per day. In my case, I only post when I feel like I have something to share – even if it’s just what I ate for lunch today. Tara Hunt wrote an AWESOME post about minding the gap between business and personal and I have to agree with her. Seemingly boring posts can actually reveal a lot about ourselves, so keep that in mind the next time you’re following or making an update. What you eat, what movie you saw, or where you just were can give you an opportunity to connect with someone over a common interest just as much as a blog post you wrote. When I tell you about where I was, what I ate, or what I wore, I’m letting you know that I’m human. I’m not just a blog post tweeting machine who only cares about marketing and SEO. I also like Star Wars. And cooking.

Twitter in a Crisis

Subject matter in tweets is important, so I always make sure to proof a post before update. Like I said in my previous post, all it takes is a few seconds to ruin a reputation. There are countless case studies and examples of what not to tweet about. Remember Kenneth Cole and the Cairo tweet? Yeah, not good. But then again, there’s also the case of the American Red Cross and #gettngslizzerd. I guess the biggest take away from comparing these two cases is to consider what you post and if you make a mistake, deal with it in a way that doesn’t ruin your rep. Sometimes, that means an apology. Other times, it means laughing something off and just moving on. You’ll have to use your judgement in those cases.

On Content

Content is also a big part of personal branding on Twitter, so I try to post a variety of things. Most of my updates are links to things I find interesting, but I also offer up some thoughts here and there too. I’m from Northeastern Pennsylvania so often times, you’ll notice that I’m tweeting about a local event I’m attending or looking forward to. Here are some of my thoughts on tweeting topics:

  • If you build your personal brand around a business, be transparent. Show off your good work and let people know what you do, but don’t turn your stream into an endless plug.
  • If you’re local, tweet about local events. It gives you a way to connect with people nearby, which can be just as cool as connecting with people who live in another part of the world.
  • Don’t be annoying – and don’t try to constantly sell people crap. Just doesn’t work.
  • Be mindful of your reputation. Just like Facebook, Twitter can be indexed by search engines and found by employers. And yes, Twitter can get you fired.
  • Use hashtags. It’s a great way to start or participate in larger scale conversations. Plus, it’s fun to be part of the crowd from time to time.

The most important thing to remember about content is to be true to who you are. If you find something interesting, share it. If you don’t, don’t. It’s really that simple. By only sharing what you find valuable, you’re using social media the right way. There are far too many people out there who just RT a post for the sake of joining the crowd without ever bothering to read it.

Conversations Make It

Speaking of crowds, Twitter isn’t about the number of followers you have. It’s more so about the conversations you can have with people. Chris Brogan recently wrote about how he went back to zero after trying to keep up with thousands of people. It’s difficult. No, it’s impossible. There is no way for you to be able to catch every tweet and respond to every message when you’re working with a crowd that large. Instead, my advice is to follow people you feel you can connect with or get value from. Right now, I’m pretty comfortable with the amount of people I follow. I have lists that make it easy for me to sort through the din and I can jump into streams of conversation whenever I feel like it. That’s the really fun part.

Conversations are what makes Twitter for me. I’ve been able to get feedback, ask questions, have a few laughs, and even meet people. Like any other social network, people make it truly worthwhile. It’s not about how many times you update, what you post about, or how cool your background looks. It’s about the people that you get to share and interact with.

10 Twitter Confessions

    1. I’ve been on Twitter since 2008. Originally, my username was @mlb217, which wasn’t a great branding move for me. After people getting confused about who I was and thinking I was a baseball fan, I switched over to my name instead. Since that switch, it’s been easier for people to find me and trust that I’m a real person. Most spammers tend to use random numbers and letters in their usernames so at first glance, my original approach looked like spam. I’m glad I switched.
    2. My user picture is an actual picture of me. I’ve found that in my travels across Twitter, I can spot a spam account based on the stock photo – or lack of any photo for that matter. Putting a real picture up can build some trust. Plus, people want to know what you look like.
    3. I’ve made about 5,098 tweets since starting my account. It’s a lot, but there are times when I wish I would have made more. But I have to remember that social media is very instantaneous and that there will always be more opportunities to share.
    4. I have about 1,900 followers. Most of these people have never met me in real life. A fair chunk is probably spam, but hey, that’s unavoidable. I follow most of these people back because they’ve connected with me for a reason. They either know me personally, have something in common with me, or can offer me value. As for etiquette on following, it’s all up for negotiation. Some people say follow everyone, other say follow only people you know. I follow companies as well as individuals. I say it’s pretty much the same thing as your Facebook: follow what you find interesting. 
    5. My bio is pretty short and sweet: “SEO Manager for @solidcactus. Freelance Writer. Marywood Grad. Cupcake enthusiast. Resident Nice Girl. In Love with Communicating. From NEPA.” I have a really hard time writing about myself. I think bios are probably the most difficult things to write, so if you have any tips or feedback for me, I’d love to hear it! As for what to do with your Twitter bio, fill it out with something. It’s essentially your elevator pitch for any possible connection.
    6. I have a personalized background. You can get fancy with something branded or  you can keep it simple. The key thing to remember is that your background says something about your personality.
    7. I participate in Twitter chats from time to time, namely, the #PRStudChat. It’s a public relations chat that connects students, professors, and industry professionals. If you’re new to Twitter and are looking to build some new connections, Twitter chats can be a great way to do that. Plus, it’s an awesome way to show that you know your stuff, which connects directly back to your personal brand.
    8. I don’t pay a lot of attention to Klout. I’ve seen Klout, Kred, and other social currency platforms debated back and forth. In my mind, I think it’s unfair and a little subjective to assign someone a number that represents how influential they are. I think if you know your community, you should be able to tell that right off the bat. Plus, numbers like these can always be incorrect or changed. Why should a number indicate whether or not someone is worthy to connect with? That, to me, isn’t what Twitter should be about.
    9. I use URL shorteners when I post links. It makes my posts RT-friendly and easier to digest. I’d recommend bit.ly or t.co, but Hootsuite’s built-in shorteners (ow.ly and ht.ly) are great too, especially if you want analytics to go along with your shortened links.
    10. If someone says they’re a guru, expert, maven, or otherwise, I probably won’t follow him or her. In my experience, 99% of those people aren’t actually experts – they just like to think they are. Plus, nobody likes it when you’re social media douchebag.

Twitter Takeaways:

  • Be human.
  • Be transparent.
  • Tweet when you have something to say – not just for the sake of tweeting.
  • Don’t be spammy.
  • Proof your posts before you hit update.
  • Made a mistake? Apologize and laugh it off if you can. The point is to keep moving forward and do right by your followers.
  • Follow what you find interesting.
  • Participate in the conversation.
  • People make it all worthwhile.

 

Additional Reading

Personal branding on Twitter is a big deal and there are other bloggers and writers who have covered the subject much better than I ever could. Here are some great posts with additional info:

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Is Ripoff Report Banned from Google?

UPDATE: Search Engine Land is reporting that Ripoff Report was not banned from the Google index. A Google spokesperson says the site is not banned, but was removed after Google received a request to do so via Google Webmaster Tools. There’s now some speculation on the reasons why, but either way, it’s been interesting watching this unfold. Opinions have been shared on here, on Twitter, on Facebook, and countless other sites. If there’s one thing that’s certain, it’s that many people have opinions when it comes to Ripoff Report.

Stay tuned – I know I will be.

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Search Engine People  deserves all the credit for noticing this. Their Facebook page is the first place that I’ve seen any report of Ripoff Report being banned from Google, so I decided to take a look for myself (site:ripoffreport.com). As of 5:00 p.m. on Tuesday, August 9, 2011 – they are not in the index. Will they come back? We’ll have to wait and see.

SEP Facebook Posting

Go to Google. Search for Ripoff Report. Surprised? So was I.

Whether you’re happy or sad about it, it’s important to remember that this is big news in online reputation management. Many businesses seek out help to combat a Ripoff Report and there’s a lot of money that goes into managing one’s online reputation. SEO services, PR firms, and even software has been utilized to battle the damaging affects of a Ripoff Report showing up when one Google’s the name of your company. Think about it – if you were a company and the first result for your company name was a Ripoff Report, what would you do?

I have mixed feelings about Ripoff Report. On one hand, many consumers go there to see a clearer view of a business. It’s a public forum to voice concerns about a particular company and usually, those concerns ranked well in the engines, causing companies to take action to resolve the claim. Google created a sense of urgency when it came to delivering better service or any service at all. In many ways, that’s a good thing.

However, there’s a darker side to Ripoff Report and it’s one that I’m not particularly fond of. Consumers are allowed to post their complaints on the site free of charge, yet when it comes time for a business to make a rebuttal, dollar signs start flashing.

According to Ripoff Report’s own site, a business can post a rebuttal for free, but when it comes down to removing a resolved complaint or taking false information down, it’s not free. Yes, I said FALSE information. A business can’t have a lie or a complete made up claim about their business removed without whipping out a wallet.

Ripoff Report offers something called a VIP Arbitration Program, where a business can prove that a claim against them is false. Here’s how it works (as noted on the official site):

You submit a written arbitration statement identifying the false statements in the report, or explaining that the report was posted by a competitor pretending to be a customer. You are also given the opportunity to support your position with documentary evidence and/or sworn affidavits. There is a filing fee of $2,000 to pay for the arbitrator’s time and for administration of the program. The author of the report is then given the opportunity respond and you are given the opportunity to reply (source: http://www.ripoffreport.com/).

What happens if the author never responds? Does nothing get resolved? How about small businesses? How can they pay thousands of dollars to have a false claim removed? This isn’t even counting their paid Corporate Advocacy program.

For a small business, it seems like an unfair fight. Few small businesses have the chance to have a negative comment removed. Yes, they can respond using the free rebuttal option- but that response is pushed down to the bottom of the page. Below the irate capital letters, exclamation points, and incomplete sentences that usually make up the claim. Below the last nail in their reputation’s coffin.

Why should a business have to pay for the ability to defend itself against someone who was disgruntled that day? Or a competitor? Or someone who just made something up? In my opinion, Ripoff Report should make a business’ rebuttal more visible and allow for false information to be disputed without having to pay a $2,000+ arbitration fee. But again, that’s a different discussion.

Don’t get me wrong. There are businesses out there practicing, well, bad business. They’re dishonest and they don’t value the customer. Sometimes they’ll flat out lie in their rebuttals. But for other types of businesses, the honest ones, Ripoff Report presents an unfair problem. But that’s another issue here. We’re talking about disappearing from the index.

From what I’ve seen in SEO, it takes some shifty work to get banned from an index. Sometimes it happens accidentally. Other times, it’s the result of shady SEO tactics that are best left dreamed up by the spammers and the black hats. I’m strictly white hat and when I see a business doing something unethical, it usually turns me off to doing business with them. Granted, some sites don’t know what they’re getting into, but most of the time, they do. They know they’re doing something they shouldn’t. There’s no report of why they’re missing. Maybe they’ll come back in an hour. Maybe they’ll be back by the time I finish writing this post.

Back to online reputation and Ripoff Report. As this Search Engine Land post notes, the options of dealing with a claim on Ripoff Report are basic and usually expensive. You can:

  1. Post a rebuttal to the report.
  2. Pay Ripoff Report for VIP Arbitration.
  3. Pay Ripoff Report to join its Corporate Advocacy Program.
  4. Sue the original author of the report.
  5. Sue Ripoff Report (with very little success).
  6. Get Google to delist the report from its index (as shown in this post).
  7. Hire an online reputation management firm to bury the Ripoff Report in the engines.

If you chose option #7, you’re not alone. Most online reputation management companies thrive on burying Ripoff Reports as well as other postings on customer advocacy or complaint sites. Sometimes these complaints are unfounded. Sometimes they are completely true. But either way, it means money for an online reputation firm.

The approach a firm usually uses is one where you beat out the report by creating more content that will rank ahead of the report in engines. Owning your search engine results, in a way. Using a combination of PR and SEO tactics, online reputation managers will issue press releases, blog posts, social media postings, videos, and other content to either refute claims or to keep them well hidden.  When done right, it can be very effective.  With Ripoff Report missing from the index right now, I wonder how it will affect the online reputation management industry, even if it’s just today. (See the Facebook posting on Search Engine People’s wall for discussion).

Online reputation management is something every business should be concerned about. Whether you have a public complaint filed against your or not, everyone needs to recognize the power that lies within a search query. For many people, Google is the first place they go when they want to know about a business’ history, reputation, pricing, commitment to service, etc. Hell, they want to know everything about YOU. Employers will search for you. Students will search for you. Your neighbor will search for you. Everyone will do it – what matters is what shows up in those listings. My best advice? Be conscious of what you post online, both the good and the bad. It makes a difference. (For more information on online reputation management, check out Outspoken Media’s Online Reputation Management Guide. It’s one of the best resources I’ve seen on the subject.)

I’ll be curious to see why Ripoff Report is missing from Google’s index at the moment. Were their practices unsavory? Time will tell. But it’ll be interesting to see the rebuttal they’ll issue to Google. Free of charge and a VIP arbitration program, I’m sure.

 

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Privacy and Reputation: We’ll Have to Wait and See

Recently, a professor of mine posed a few questions to his students regarding an article published in The New York Times Magazine section, entitled, The Web Means the End of Forgetting. One of those questions was:

How big a problem do you see this issue (online reputation and privacy) becoming?

As discussed in the article, there are a variety of paths which this issue could take.

Firstly, there’s the notion that we, as a society, will become more forgiving.

To illustrate this argument, I’ll use a stereotype.

(DISCLAIMER ***Please note that this is clearly an illustration of stereotype and not necessarily the way that I view the situation, nor the way others view the situation. It’s probably a really crappy illustration of a stereotype to boot. ***)

During the 1960s/70s/80s, one could make the argument that experimentation with drugs was pretty common. Everyone was doing it and the drug of choice changed with the decade. During those times, people reacted both positively and negatively to drug use and sometimes crafted a person’s reputation around it. “Don’t hang out with him – he does drugs.” “She’s always high, so she can’t be trusted to do this.” etc. Yet, when put in professional situations decades later, those same people who may have smoked pot in the sixties, are given quite a bit of understanding. “Oh yeah, it’s okay. Everyone smoked pot in the sixties. No big deal.” I think the key idea here is with time, comes understanding and that understanding is usually centered around forgiving others for the mistakes made in youth or in a turbulent time. It begs to ask the question: what will future generations think about our drunken Facebook pictures 20 years from now? Was the time just different? Did these people learn and grow? Will we be accepted for our youthful mistakes because, let’s face it, everyone does it? Will things change when we suddenly aren’t that much younger than our bosses?

The simple truth, in my mind, is that people make mistakes and should be given the opportunity to explain themselves before judgment is passed. If the person learned from the experience and regrets an unfavorable action, or can explain the circumstances around an unfavorable action, then that’s one thing. Not regretting a poor decision and continuing to make bad decisions is another.

On the other hand, there’s the notion that we won’t be more forgiving and we may actually further scrutinize each other based upon our digital trails. In this scenario, I see our society as being less forgiving and more apt to jump to conclusions. We’ll probably be a lot less human. The whole “zero tolerance” approach to our digital records seems unfair and I think after enough people come forward, it could be determined that some level of understanding has to be expressed in the making of certain decisions. Plus, I think it will raise questions about the importance of free speech in the online sphere.

Although, a “zero tolerance” atmosphere could cultivate a culture of more professional behavior and more thought before action on the internet. Moreover, the internet may become a safer place if we develop a sense of vulnerability regarding our online reputations. Maybe we’ll think twice before posting something and maybe we’ll take more care to ensure that our personal information isn’t out in the open for everyone to see. Maybe we’ll reduce our rates of identity theft. There’s a lot of maybes surrounding this sort of future.

Will it hurt the ability of people and companies to communicate on the web as we do today?

In terms of communication, I think it all depends on which future becomes a reality.

If we’re more forgiving, employee relations can improve greatly and you may find a greater percentage of people who feel loyal, trusting, and more satisfied in their careers or in their relationships with certain employers. On the flip side, one could argue that a certain level of professionalism in staff would be lowered and that companies would be serving those who don’t think before they act. Not to mention, some people could feel resentment for people getting “a free pass” in certain social or professional situations which they themselves deem to be embarrassing, disturbing, or immoral.

On the other hand, if the future is filled with more scrutiny, I think there will be a culture of resentment surrounding the workforce, employers, and business as a whole. People will feel like Big Brother is always watching and may feel less inclined to express themselves, which could stifle creativity and the sharing of new ideas. Plus, people could feel less loyal and trusting of their employers and could, potentially, be inclined to perform behaviors which could compromise the integrity of the company but not necessarily the reputations of its employees. However, there is the argument too that this future culture of mindfulness could breed a more professional workforce with improved critical thinking skills and a tendency to think before taking action.

I think no matter what way you look at it, the future has both positives and negatives in store.

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