Since I first entered the Communication Arts program as a freshman, it’s been drilled into me: know your audience.
In any communication, it’s important to know what message you’re sending, as well as where it’s going. In many cases, your audience will need a message tailored to their specific needs in order to get the most impact. While this may seem to be a very simple concept, I have a nagging suspicion that many brands and [...]

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” – Donald Draper, Mad Men
Happiness. It’s elusive to many of us yet we all strive to achieve it. So what the hell does it have to do [...]

This morning while lounging with my box of tissues (I have some sort of cold) and a sleepy cat, I took 35 minutes out of my day to watch a film that could possibly change the entire course of the rest of my life.
“Lemonade” is all about how one single act can change the course of your future. In its case, the stories it presents are those of talented professionals who were laid off from [...]

Alright, so summer is almost over and I’ve already purchased my school supplies, but that doesn’t mean that I have to give up on enriching my young mind with a good reading list, which I will share with you:
1. Tribes by Seth Godin
Completed. I thought it was a decent read, considering its short length and interesting subject matter. However, Godin left me a bit disappointed. I thought that this book would offer a little [...]