Mandy Boyle

NEPA-er with Moxie. Writer. Sometimes Actor. Nerdy Girl.

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Frustrations, Lunch, and a Baking Party

Today marks the end of a pretty great weekend – but I still have a few hours left to enjoy the sunshine and the time off from work and school.

I spent most of this morning working on the senior project, mostly working in some custom CSS (I’m not a programmer and this looks like gibberish) and installing plugins on the site. So far, it’s shaping up very nicely :) Both Miss Toth and I have spent hours either uploading, setting things up, or just generally getting the site to look awesome. Although the process has been time consuming, it’s also been very rewarding. I’m now starting to understand the more technical side of setting up a WordPress blog, as well as all of the time and effort that goes into getting it to look presentable. I didn’t do this alone though.

I have to give a huge thank you and shout out to my programming friend Tim Whitacre who has been so helpful throughout the process. Thank you, Tim!

Another thank you goes out to The Wood Word’s advisor, Ann Williams. She has been a rock throughout the entire process and is always there to help us get what we need to get done, well, done! Plus, she’s super awesome and the anchor of the entire staff.

Finally, Miss Amanda, you rock. It’s been awesome so far working with you on launching this site and I’m super excited to see what progress we make in the coming weeks as we start to plan a site launch party and other wonderful little details :)

Alrighty, time for me to grab some lunch, but before I do, I wanted to let you know that I’ll be spending the rest of my evening baking for the PRSSA Bake Sale tomorrow with some wonderful members. You guys are rock stars and hopefully, all of our delicious treats will come out well! For those of you in the Marywood community: The bake sale will be outside of First Stop from 10 AM – 2:00 PM. We’ll have regular, vegan, and gluten-free options, as well as PB&J in fun shapes! Yum!

Enjoy the rest of your weekend. I know I will!


PS: I’ll write my impressions of the Media Relations Best Practices Summit later in the week :)

Numbers Can Be Cool – Especially in Social Media

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Do you tweet from your phone?

If so, you’re like the growing number of Americans who are accessing social networking sites from their cell phones. According to comScore, a digital research agency, social networking sites are now being accessed on a regular basis by just over 30% of smartphone users, and 11% of all cell phone users. The top dog of mobile social networking: Facebook, which serves 25 million as of January 2010, up from 11 million one year ago.
As for Twitter, the site has seen as 347% increase in mobile access between January 2009-2010, which is huge for any site, though ironically, it’s still behind MySpace, which carried 11 million hits over the past year to Twitter’s 4.7 million hits.
Also reported in the study, 6 million Americans who access their social media weapons of choice through applications alone (such as Tweetdeck, Hootsuite, Facebook for (insert platform here), Foursquare, etc.) weren’t counted in the total numbers as detailed above, but still, it’s impressive to see not only what mobile social networking is doing to the web, but also what developers and applications are doing to change the way we access it.

Just some random numbers. I can be a geek that way :)

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Your Monday Morning Pick-Me-Up, #1

Monday mornings can be tough. Sure, you’ve got a whole week ahead of you to get things done, but what about the encouragement you need? The life that feels like it’s been sucked out of you? The dragging, nagging feeling in the pit of your stomach that tells you that Friday is still far away?

Let this Monday morning, and other Monday mornings to follow, be a way for you to get started off the right way. I’m going to try (I forget sometimes) to post a quotation or two that get me inspired every Monday morning. That way, you can share in some of that experience.

Let’s begin with the first Monday Morning Pick-Me-Up:

Go forth and set the world on fire. – St. Ignatius of Loyola

Happiness and Advertising

The Empty Billboard. Where's the Happiness In That? “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” – Donald Draper, Mad Men

Happiness. It’s elusive to many of us yet we all strive to achieve it. So what the hell does it have to do with advertising?

Well, I have no idea what it means to you, but if you ask me, advertising makes me happy. I love looking at ads and critiquing them. Sure, I don’t have the vocabulary or experience of a seasoned veteran of the industry, but I can hold my views on what’s a good ad and what sucks, and let’s face it: most of the ads out just suck.When I see an ad that breathes and lives and makes me feel, it’s not just an ad anymore – it’s art.

When I see an ad, I wouldn’t say that it reassures me that I’m “OK”. Just thinking about being described as “OK” makes me feel uncomfortable. I want to feel a little skip in my heart when I see a good ad. I don’t want to feel like I have a head cold.

What makes you happy in advertising?

For me, it’s when ads are clever, smart, and clean. Like they used to be when guys like Draper ran the world.


This morning while lounging with my box of tissues (I have some sort of cold) and a sleepy cat, I took 35 minutes out of my day to watch a film that could possibly change the entire course of the rest of my life.

“Lemonade” is all about how one single act can change the course of your future. In its case, the stories it presents are those of talented professionals who were laid off from the advertising industry. Their stories changed course the day they were given pink slips. They were challenged to do something different – to be happy.

Anyone who is aspiring to enter the industry, or who is already there, should take 35 minutes today to watch how others found that you can indeed do what you love in life. And for other students out there: don’t be discouraged. Just watch and you’ll see what I mean.

Watch “Lemonade”

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